Job Description:

We are looking for a highly motivated and innovative Digital Marketing Specialist/Manager to drive our online presence, lead digital campaigns, and help achieve business growth. The ideal candidate will have expertise in digital marketing strategies, tools, and analytics, as well as a creative mindset to engage audiences and deliver measurable results. This role will involve planning, implementing, and optimizing marketing efforts across various digital platforms.

Responsibilities:

Digital Strategy and Campaign Management:

• Develop and execute comprehensive digital marketing strategies to achieve company goals, including lead generation, brand awareness, and customer engagement.
• Manage and optimize digital campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and YouTube.
• Plan and oversee email marketing campaigns, content marketing initiatives, and SEO/SEM strategies.

Content Creation and Management:

• Collaborate with content creators and designers to produce high-quality, engaging digital content (blogs, videos, infographics, etc.).
• Manage the company's website and social media accounts, ensuring consistent brand messaging.
• Conduct keyword research and optimize content for SEO to improve organic visibility.

Performance Monitoring and Analytics:

• Track, measure, and report the performance of all digital marketing campaigns, using tools like Google Analytics, SEMrush, and HubSpot.
• Analyze campaign data and provide actionable insights to optimize ROI and KPIs such as click-through rates, conversion rates, and customer acquisition costs.
• Conduct A/B testing to refine marketing tactics and improve effectiveness.

Market Research and Trend Analysis:

• Stay updated on digital marketing trends, tools, and best practices to maintain a competitive edge.
• Conduct competitor analysis and audience research to identify new opportunities and refine strategies.

Team Collaboration:

• Coordinate with sales, product, and creative teams to align marketing efforts with broader business objectives.
• Manage relationships with external vendors and agencies as needed.

Requirements:

Education:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience:

• Proven experience in digital marketing, with 2–5 years of hands-on experience in managing campaigns and strategies.
• Demonstrated success in driving measurable results through digital initiatives.

Skills:

• Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.) and tools (e.g., Google Analytics, SEMrush, Hootsuite).
• Proficiency in SEO, SEM, email marketing, social media marketing, and content marketing.
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and email marketing tools (e.g., Mailchimp).
• Excellent analytical, problem-solving, and communication skills.
• Ability to multitask, meet deadlines, and manage campaigns within a budget.

Personal Attributes:

• Creative thinker with a data-driven mindset.
• Strong attention to detail and organizational skills.
• Adaptability to work in a fast-paced and dynamic environment.